Lebanon/United Arab Emirates
She/Her
2023 Cohort
Noor Jaber is a public health researcher and practitioner with 8 years of experience working in sexual and reproductive health, maternal and child health and disaster management in the MENA region.
Online course on pleasure for Arab women 
Noor Jaber is a public health and gender expert passionate about opening up conversations around sexual and reproductive health in the Arab world. With a decade of experience in Social and Behavioral Change Communication, she has worked in humanitarian crises to ensure women have access to the care and knowledge they deserve. In 2023, she founded NAWAT Health, a secure digital platform offering Arabic-language education, consultations, and resources on pleasure, sex, and gender-based violence. A pleasure fellow and trainee sex counselor with the Sexual Health Alliance, Noor is dedicated to creating a safe, open space where women can explore, learn, and reclaim their bodies with confidence.
During the Pleasure Fellowship, Noor developed a sexuality course for women in the MENA region, offering a shame-free introduction to pleasure, body literacy, and communication. Co-created with women, the course sparked meaningful conversations and laid the foundation for NAWAT Health—a digital platform dedicated to pleasure-positive SRHR content. The project centered the experiences of Arab women, creating space for empowerment, curiosity, and connection around sexual health and rights.
Noor is currently expanding NAWAT Health into a comprehensive digital platform and mobile app that offers Arabic-language SRHR education, expert consultations, and community support. The platform is launching new courses on topics such as contraception and menopause, while building partnerships with organizations and healthcare providers across the MENA region to reach women from diverse social backgrounds. In addition, Noor is piloting a support service to provide anonymous guidance on gender-based violence, sexual health, and pleasure in humanitarian contexts. Through this work, she continues to advocate for pleasure-centered, culturally sensitive SRHR access in a region where such conversations are still frequently silenced.
Highlights
Noor proposes an online course service in their NAWAT Health Platform for Women in the MENA region.
As a Pleasure Fellow, Noor initially set out to develop an introductory course on sexuality and pleasure, with the goal of providing women in the MENA region with safe, accessible, and accurate information about their bodies, desires, and boundaries. The course addressed topics such as sexual self-discovery, body literacy, relationship communication, and consent—all through a pleasure-centered, stigma-free lens. It resonated deeply with participants and sparked meaningful conversations about reclaiming pleasure as an integral part of sexual and reproductive health.
Based on participant feedback and growing demand, this foundational course became the cornerstone of NAWAT Health, a digital platform Noor launched to help close the SRHR gap across the Arab world. NAWAT now offers contextualized, evidence-based, and pleasure-positive content—ranging from live courses to pre-recorded workshops—and is evolving into a mobile app that will include a hotline and anonymous peer support services.
Through the fellowship, Noor piloted the course with women in Saudi Arabia, the UAE, and Bahrain, using a co-creation approach that honored participants’ lived experiences and language preferences. The course is now being scaled, and NAWAT is partnering with local organizations to extend access to women from underserved communities. What began as a basic sexuality education offering has since sparked a broader regional movement—one that places pleasure at the center of health and ensures Arab women are leading conversations they have long been excluded from.
The Pleasure Fellowship helped me build something I deeply needed myself — a space to talk about sexuality with honesty, without fear or shame. It gave me the push to turn a small idea into a regional platform. More than anything, it reminded me that pleasure can be political, healing, and deeply transformative — especially when led by and for Arab women.
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© 2025 The Pleasure Project. All rights reserved.
The Pleasure Project is an initiative by Taking Action for Sexual Health CIC.
© 2025 The Pleasure Project.
All rights reserved.
The Pleasure Project is an initiative by Taking Action for Sexual Health CIC.
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