Are we location-neutral? True.

Are we working globally? Also true.

Are we a guerrilla girls activist collective putting the sexy back into safe sex? Also true!


Annie is a public health professional, pleasure propagandist and ‘guerrilla girl’ of HIV prevention. She founded ’The Pleasure Project’ in 2004, in frustration of endless AIDS meetings where no one talked about people’s motivations for having sex, or even pretended sexually transmitted infections were airborne. Annie has over 20 peer-reviewed articles in respected health journals and more in the mainstream media, and has been a speaker at international conferences, promoting pleasure in sex education and as the ultimate indicator of female empowerment. She has also published articles on nutrition and disease prevention services. 

Annie has learnt from many, through her varied career in both delivery of sex education and frontline services, to managing grants and commissioning health programmes. Annie developed her passion for sexual and public health, through working with one of the UK’s first teenage pregnancy projects in the UK, domestic violence refuges in London and by starting many of the world’s first female condom programmes. She also worked in South Africa during the early years of the AIDS epidemic. She has lived and worked in the UK, South Africa, Sri Lanka, India and Thailand in a variety of roles. Annie has a degree in Psychology and a Masters (MSc) in Health Policy from the London School of Hygiene & Tropical Medicine.

Arushi Singh

Arushi became a Pleasure Propagandist in 2006 and started with training young people to sexy up their sex education in India, the UK, Bangladesh and Vietnam, doing pleasure body mapping at the Bali conference on AIDS in Asia-Pacific, and encouraging all to draw on our Great Wall of Vagina in Delhi. She has been providing technical consultancy to several international NGOs and UN agencies across Asia and parts of Africa on adolescent and youth sexuality, gender and rights, and sex-positive and pleasure-based approaches to sexual health. 

She has conducted multi-country assessments, scoping studies and desk reviews, developed toolkits and training curricula, done qualitative and participatory evaluations of large-scale, multi-country projects on ASRHR, women’s rights and advocacy, and facilitated regional and international consultations and workshops for UN and government officials, NGO personnel, service providers, and diverse young people, including key populations. 

Previously, she worked for the International Planned Parenthood Federation’s (IPPF) South Asia Regional Office and was responsible for leading the strategy on adolescents’ and young people’s SRHR programmes across South Asia. She also worked for Amnesty International’s India Office and the Commonwealth Youth Programme’s Asia Centre. Arushi has a Masters degree in Globalisation and Communications from the University of Leicester, UK.

Marten Sims

Marten is the brains behind our fabulous design. He adds his graphical pizzazz to the posters, postcards, funky literature reviews and documents. He manages to tow the line between serious content and eye catching sexy appeal. And he never bats an eyelash when we say we want the text about the evidence of the erotic placed onto a photo of a hard-on in a condom. Classy.

Gavin Sunderland

Gavin is our current intern here at The Pleasure Project. She is undertaking a postgraduate Master’s degree at the University of Bath in International Development and has demonstrated her passion for sexual and reproductive health and rights. She has experience in researching a variety of gender-based issues and policy and her undergraduate dissertation tackled the inequalities in LGBTQ+ sex education. Gavin manages and keeps our social media up-to-date and exciting, and has been working with our partner organisations on spreading and integrating the pleasure message into safe sex education. She is passionate about gender issues, consent and ‘good, safe sex’, and is excited to be a Pleasure Propagandist with this team.