About Us

The Pleasure Project is the world’s leading organisation putting the sexy into safer sex since 2004.


We Believe

We can have safer sex if we know how to have good sex. The Pleasure Project wants to provide sex education with the emphasis on ‘sex’, not ‘education’.


What We Do

The Pleasure Project is an educational resource promoting safer sex to women and men. Most established educational programmes give the impression that safer sex and good sex are mutually exclusive. These programmes usually use fear and the risk of disease to motivate their audience to practise safer sex.

We promote safer sex by focusing on the real reasons most people want to have sex: satisfaction, desire and pleasure. There’s nothing revolutionary about our unique approach – all evidence suggests that positive incentives are a far more effective change motivator – we’re just starting from a position that is still rarely adopted in safer sex programming.

While most safer sex and HIV prevention programmes are negative and disease-focused, The Pleasure Project is different: we take a positive, liberating and sexy approach to safer sex. Think of it as sex education …  with the emphasis on ‘sex’.

We aim to make sex safer by addressing one of the major reasons people have sex: the pursuit of pleasure.

The Pleasure Project works with:
• NGOs and the public health sector
• erotic media producers
• journalists and media outlets

We provide innovative training, consultancy, research and publications to sexual health trainers and counselors, NGOs and others who want to take a more sex-positive approach to their work. We help erotic media producers to incorporate sexy safer-sex into porn films and other media. And we research and write pioneering articles for influential publications, such as The Lancet and Reproductive Health Matters.

We are the leading international voice working to eroticize safer sex, and have been featured in newspapers and magazines and on radio and TV around the world.