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Safe sex, pleasure and adventure into the foreground : The Pleasure Project in the Indian Express today

By April 7, 2011April 1st, 2020News About Us

good. safe. sex. riiThe Pleasure Project is  featured in an Indian national paper – the Indian Express today – in a piece about art and social activism to promote safer sex. We are proud to be featured alongside  a Delhi art show that depicts the joy of female orgasms  and new sexy condom campaigns in India.

In the article the three worlds of advertising, art and public health are seen as coming together to “loosen corset strings” of straight laced Indian morality to bring “discussions of safe sex, pleasure and adventure into the foreground”.

Our sexy posters and postcards are a highlight. In the words of the writer Georgina Maddox.

“The message is unmissable: safe, yet pleasurable sex”

The Sex Talk Dilemma