The Pleasure Project is featured in an Indian national paper – the Indian Express today – in a piece about art and social activism to promote safer sex. We are proud to be featured alongside a Delhi art show that depicts the joy of female orgasms and new sexy condom campaigns in India.
In the article the three worlds of advertising, art and public health are seen as coming together to “loosen corset strings” of straight laced Indian morality to bring “discussions of safe sex, pleasure and adventure into the foreground”.
Our sexy posters and postcards are a highlight. In the words of the writer Georgina Maddox.
“The message is unmissable: safe, yet pleasurable sex”
In the world of promoting safer sex, it’s true that university students get a lot of attention. But usually this attention is focused on their risky behavior, crazy parties, and multiple partners. This year, the