Sexing up the Pill – what the porn industry can teach us

If you want to be quoted anywhere in India……

it is in “Tehelka” India’s leading and courageous investigative newpaper.

………well  as long as you are not being quoted as accepted a huge bribe in one of their famous sting operations.

And here we are,  The Pleasure Project,  quoted in this weeks Tehelka. It’s  an  article about 50 years of the pill in India. And Indian womens’ relationship to it.

We talk about how public health people find it so hard to just talk about ……..umm …….umm…….you know….S…E…X……and how we can learn from the marketing skills of the porn industry to sell safer sex.

Read the whole article “Sexing the Pill”  here.

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